News drives the tape
For small and nano-cap issuers, news releases are usually the biggest driver of trading activity and investor attention.
X Wire · @XWireNR · by Boardmarker
Expand reach. Build awareness.
Digital advertising of already-disclosed news releases on X — for Canadian small & nano-cap (TSXV/CSE). Posts go out on Boardmarker’s X Wire channel (@XWireNR). Creative is included. Each NR post links to the company website. With optional X Ads, you can target who sees that news — by interest, geography, lookalikes, and other X audience tools — so the right people see an already-public release.
Why X Wire
Distribution is the bottleneck
The constraint is rarely the release itself — it is how many of the right eyeballs actually see it after disclosure.
Amplify what is already public
X Wire expands reach and builds awareness by advertising already-disclosed NRs on X, with creative included and each post linking to the company website.
Target who sees it
Optional X Ads spend lets you put each NR in front of chosen audiences — investors and followers interested in your sector, Canadian small-cap markets, geography, or lookalike groups — so more of the right people see your news.
Starter
CAD $299
3 news releases advertised on X via @XWireNR. Creative included. Each post links to the issuer’s company website / IR page for that news release.
Growth
CAD $1,499
Up to 20 news releases advertised on X via @XWireNR. Creative included for each post. Each post links to the company website.
Unlimited
CAD $2,999
Unlimited already-disclosed news releases advertised on X via @XWireNR for the package term. Creative included. Each post links to the company website.
After you pay, you’ll land on the thanks page. Email dean@boardmarker.net with the public NR list (company-site / IR URLs) and preferred timing. Or contact the desk before paying.
Optional · per news release
Media add-on — put the NR in front of more Canadians.
Package fees cover creative and posting on @XWireNR. The media add-on is separate X Ads Manager spend for a ~7-day Canada flight on that already-disclosed release — so you can target who is more likely to see it. Priced per news release. Auction delivery: we plan toward a band; this is not a hard impression guarantee.
Pulse
CAD $1,500
Per NR · ~7 days Canada X Ads spend on top of your X Wire package.
Reach
CAD $3,000
Per NR · ~7 days Canada X Ads spend for stronger distribution of one already-disclosed release.
Floor
CAD $5,000
Per NR · ~7 days Canada X Ads spend aimed at a heavier impression week for one NR.
Also available · secondary channel
Rumble media — CAD $499 / ~1 week
Optional add-on for one already-disclosed NR: a ~7-day paid flight on Rumble Advertising Center (managed by Boardmarker), with the ad landing on the issuer’s company website / IR page. Same framing as X media — expand reach of public disclosure. Auction delivery; not a hard impression guarantee. Separate from the X Ads Pulse / Reach / Floor tiers above.
X media add-ons are X Ads Manager spend; the Rumble line is Rumble Advertising Center spend. Neither replaces creative/posting packages above. After you choose a tier, email dean@boardmarker.net with the public NR URL and any targeting notes (sector, geography, audiences). Reporting on spend and delivery after the flight.
Included
What’s in every package.
01
Creative included
Graphics and post creative for each NR on @XWireNR — prepared for the X Wire channel, not a blank text dump.
02
Link to company website
Each NR post links to the issuer’s company website or IR page for that news release so readers land on the company’s own disclosure.
03
Expand reach
Put already-disclosed NRs in front of people who follow Canadian small- and nano-cap news on X — beyond the issuer’s own followers.
04
Build awareness
Timed posts that keep public company news visible in the X feed where investors and market watchers already spend time.
05
Target specific audiences
Use X Wire with optional Ads Manager spend to target people you want to see the NR — sector interests, locations, follower lookalikes, and other X targeting options. Same public disclosure; more deliberate distribution.
Eligibility & compliance
Already disclosed. Issuer-owned disclosure.
- Which NRs qualify?
- Only already-disclosed public news releases — material that is already on the company website, exchange, SEDAR+, or a recognized newswire. We do not distribute unpublished information.
- Where do posts link?
- Each X Wire post links to the company website (issuer site / IR page) for that news release.
- Who owns disclosure?
- The issuer remains responsible for continuous disclosure and for the accuracy of its public releases. X Wire advertises links to what is already public.
- Is this investment advice?
- No. Communications through X Wire are not an offer to sell or a solicitation to buy securities, and are not investment advice.
- What about media spend?
- Package fees cover creative and posting on Boardmarker’s @XWireNR channel. Optional media add-ons ($1,500 / $3,000 / $5,000) are X Ads Manager spend per news release for a ~7-day Canada flight — separate from the package fee. A quieter optional Rumble media add-on (CAD $499 / ~1 week) is also available for one already-disclosed NR.
- Can we target who sees the news?
- Yes. Organic posts on @XWireNR expand reach on the channel; with optional X Ads spend you can target specific audiences so selected people see your already-disclosed NR — for example by interest, geography, or lookalike audiences. Targeting does not change the disclosure; it only changes who is more likely to see the public link.
Related
Need consulting or a managed month?
X Wire is digital advertising of already-disclosed NRs on the Boardmarker channel. For one-hour X consulting (CAD $99) or creative and posting from the issuer’s own account (CAD $499 / month), see X advertising.