X advertising

Consulting, or we run the posts.

A marketing strategy on X for public companies: reach investors, customers, and industry connections. The hour is advice. The month is creative and posting from your account. You keep the ad spend.

Ads eligibility. To run ads, the issuer’s X account must meet X’s current advertiser eligibility. In practice that is a verified account (X Premium / blue check, or Verified Organizations) that Ads Manager will accept. We cannot place ads from an account X will not verify. X sets this bar and can change it.

One-hour consulting

CAD $99

Advice and best practices toward an effective X ad campaign, drawn from over 200 X campaigns launched to date. Consulting, not posting and not spend management. Fee is not tied to price or volume.

Pay $99 CAD — one-hour consulting

After you pay, pick a weekday morning or afternoon on this page or on the thanks page. Dean confirms the exact hour. Request, not a locked hold.

Request the hour

Pick a weekday morning or afternoon. Emails Dean at dean@boardmarker.net. He confirms. Not Calendly.

Digital advertising management

CAD $499 / month

Creative and posting from the issuer’s own X account. Ad spend stays in their X Ads account; they set the budget. A principal still QC’s each send. The issuer’s X account must be verified (blue check / X Premium, or Verified Organizations) so Ads Manager will accept it.

Pay $499 CAD / month

Also available

X Wire — expand reach for NRs.

Digital advertising of already-disclosed news releases on Boardmarker’s X Wire channel (@XWireNR). Creative included. Each post links to the company website. From CAD $499.

$499 — 3 NRs $2,499 — up to 20 Details

Questions

Before you pay.

What is the CAD $99 hour?: One-hour consulting: advice and best practices toward an effective X ad campaign, drawn from over 200 X campaigns launched to date. Consulting, not posting and not spend management.
What is the CAD $499 month?: Digital advertising management. Creative and posting from the issuer’s own X account. A principal still QC’s each send. Fee is not tied to price or volume.
Do I need a verified X account to run ads?: Yes. The issuer’s X account must be verified (blue check / X Premium, or Verified Organizations) so Ads Manager will accept it. X sets this bar and can change it.
Who pays for the ad spend?: You do. Ad spend stays in the issuer’s X Ads account; they set the budget. The CAD $499 is for creative and posting, not media.

Need the rest of the desk? All services or write the desk.

Shorts

New program.

X is the public square. Skip the culture wars.

Stay out of the noise.

Avoid the drama.

The internet's loudest square is X. Use it for business.

Skip the culture fights. Use it for business.

Stay out of the drama. Reach the people who matter.