Institutional IR presence on X: voice and compliance guardrails, profile and pinning, a content calendar tied to newsflow and quiet periods, analyst, broker, and investor targeting, thread and post craft for results and milestones, engagement monitoring, and reporting.
X advertising is a marketing strategy for public companies: reach investors, customers, and industry connections on X. We do not post until a named person at the issuer approves a specific item. Paid campaigns, if any, wait for a separate spend approval.
We do not undertake to grow a following by a stated number, and we do not pay for IR on the print or the volume of the stock.
Who it is for Public companies that want a marketing strategy on X, with a calendar, not an always-on feed.
Deliverable A voice note, a calendar, drafts, and a reporting pack. Posts stay on HOLD until you say post.
One-hour consulting CAD $99. Advice and best practices toward an effective X ad campaign, drawn from over 200 X campaigns launched to date. Consulting, not posting and not spend management. Fee is not tied to price or volume.
Pay $99 CAD — one-hour consulting Promotion code
Digital advertising management CAD $499 / month. Creative and posting from the issuer’s own X account. Ad spend stays in their X Ads account; they set the budget. The issuer’s X account must be verified (blue check / X Premium, or Verified Organizations) so Ads Manager will accept it. A principal still QC’s each send. Fee is not tied to price or volume.
Pay $499 CAD / month — digital advertising management
IR Audit CAD $99. Public-source IR diagnostic for Canadian issuers. Not a CPA audit or legal advice.
Pay $99 CAD — IR Audit